Star Ferry Competitor---MTR（Analysis）2

There are a series of MTR about ‘心繫生活每一程’ in April 2009.

Slogan：連繫心中每個目的地

Target audience: all Hong Kong Residents

Postion: Their services

(一)大埔墟父子篇

Time:30sec

Aside:用心設計的網絡，載你去到唔同地方

(二)實習記者篇

Time:47sec

Aside:都有用心提供設施，令旅程更充實豐富

(三)月台助理媽媽篇

Time:30sec

Aside: 每一程都有我地用心服務的員工關懷備至

All series are using ‘連繫心中每個目的地’ to be the last aside.

These series of TVC, two of them are talking about customers. They are the stories of Hong Kong residents and these stories can points out all of the residents who have different goals and work hard together in Hong Kong.

Using customers’ stories, it can gives people to have sympathy and attract people to take MTR more.