There are three advertisements in a series of Star Ferry.
But they are not like an official ad .
People use Scare to be the concept and emphasize the feature of star ferry.
The first ad is talking abt the chair in ferry. you can shake the back of the chair. This ad shoot at night and the speical sound like shaking wood that can expand the horror feeling.
The second ad is talking abt coastal wind. Compared with other public transports, Ferry is the only pubilc vehicle that can give ppl to hv a cool feeling. It also use a ugly girl to be a ghost who enjoy the wind. It is a gimmick for ppl to remember.
This one is talking abt the star on the floor. It want to tell us to know that u can touch a star in Star ferry only.
These three advertisements can show us that their position is feature of Star ferry including chairs, coastal wind and a star on floor. It wants to attract ppl to travel by Star ferry.I think their propose is attracting people. But wt is their target audience? I dont know, it is not so clear.
No comments:
Post a Comment