Thursday, September 24, 2009

Star Ferry Competitor---MTR(Analysis)


This is the latest commercial ad of TVC in Hong Kong. It is about 1 minute. The video is talking a sentence that it can be far away from your communication circle. West Rail Line has to expand more destinations, and then you can have a larger communication circle.
In this TVC, It uses different colors of circles to be different stations and put them into your friends. It means that you can find your friends through different stations. Also, it uses exaggeration that the height of circle is bigger than a human and it is imagination because we cannot find circles on the land.
The main point of this TVC can attract to people because of the background music. It is easy on our ears.

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