Our Group have 4 members. Mabe Ma, Carrie Shin, Lorraine Tse and me. We have chosen Star Ferry to be our topic that we need to rebrand.
Star Ferry is a local brand. It is cheap, trandtional, comfortable public vehicle in Hong Kong. Also, tourists think that it is a symbol in Hong Kong. However, it only has few advertisements in Hong Kong. Therefore, it may let the local people to forget our 'collective memories' .
Thus, we believe that Star Ferry can attract more local people and let the local to play more attention to our pubilc transport.
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