Idea Exploration----Young Girl

I have draw a TVC which is talking about the young girl.

Idea Exploration----Young Girl

One of our TVC ideas is talking a story about a younger girl. It is similar to a TVC of Welcome. I suppose that if we choose our idea(young girl), this Welcome TVC maybe is the mood board and we need to find a girl like this TV commercial.

An ad for Wellcome (one of the big supermarket chains in Hong Kong) based on the premise that if the little daughter saves enough, one dollar at a time, that she can buy back some of her father’s time spent at work.

Idea Exploration----Battlefield

Our group need to think three different types of TVC and develop these ideas to be other media. Actually, we know we need to draw the storyboard first and try to decide what we should choose. By the way, one of the TVC ideas in our group is talking about battlefield. We have a concept about it but it is difficult to draw in pictures. That's why we need to explore.

We may need the view like forest which has lots of soldiers with guns. Also, keeping a stately sound be the background music. It may makes a big contrast to our TVC.

Having a nice trip after school

Because I have seen the food fair in Central Star Ferry Pier 7 in the website yesterday, our group decide to go there today. Actually, we found the period of holding food fair too late. Then, only Lorraine and I have time to go. We have some photos below:

I think we can find different things every time. In this trip, we see a ferry, which is called '維港遊'. I don't know is it a ferry from Star Ferry Company because there is not only a company having a trip in ferry in Hong Kong.

Sometimes, this token machine will have some problem. Lorraine tries to buy one token but it gives us two tokens. Then, my fare can be free, ha-ha!

We take this ferry which is not so many people in the upper deck.We try to understand which is the best location for us to do the shot of storyboard. I believe that if we take ferry from TST to Central, we must choose to sit on left hand side that we can take the photo, which has a ferry outside the window. Also, eating is allowed.

Finally, we arrive at pier 7. We find a banner stand and a print ad which I have found on Star Ferry website.

This fair is interesting, but the structure is more interesting. We find some stars on the corner. We end this trip at the bridge near IFC and I take a photo myself.

Food Fair at Central Star Ferry Pier 7

Food Fair @ Central Star Ferry Pier 7
Come and visit this food fair at the pier with a variety of products such as snacks, dried seafood, tea and other groceries.
Date: 19-22 October s009 (Mon - Thru)
Time: 10am- 8pm
Venue: 1/F Central Terminal Building, Central Star Ferry Pier 7

Nowadays, The Star Ferry Company has made a Fair at pier. I don't know is it the first fair in the Star Ferry's area, but it is the first one which is posted in their website. To held this fair, it can give Star Ferry Company to earn more money and increase their prestige.

Research from Book 2

It is talking how to draw frames of TVC.

Research from Book

It is talking about how to choose the views of frames.

Concept

According to our position, shake off from the city to get freedom; I would like to point at pressure and freedom to elaborate. Therefore, I find an ad from web, which are talking about pressure.

Convince people that Makita drills are high-precision power tools. Can one power drill be more precise than another? Yes. Makita drills are ergonomically designed to fit perfectly in any hand. They rotate at an optimal speed to minimise vibration. And they have a “shock buffer” system that ensures the perfect pressure of the drill bit point on any surface. So really, a Makita drill goes exactly where you want it to. they drilled over 20.000 holes into a wall to create a huge black and white image of, well, a Makita drill. To create the correct tones, the distances between the holes had to be very carefully calculated.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Jade Manning, Jp De Villiers
Copywriters: Bennie Du Plessis, Russell Grant; Musa Sithole
Photographers: Simon Scholtz, Harold Webster
Art Buyer: Vernadi Simpson
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy

Tamama Cheung: This ad uses tools to be a gun. It gives me a strong concept that fixing up a building gives us lots of pressure because of noisy.